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04   Corporate Culture
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     Formation History

Mar 2003 - WSP Shanghai & Hong Kong
Founded by William Leong & Sonny Khoong

     Other Partners

Feb 2007 - Debbie Ch'ng
Dec 2008 - Ding Chang Zhen 


 
     

     WSP Branches


May 2010 - WSP Shenzhen
Feb 2008 - WSP Guangzhou

Feb 2007 - WSP Malaysia              


Sep 2004 - WSP Beijing / Chengdu 

 

Partners & Management Team Profiles
 
 Partners' Profile

 

William Leong graduated in London and is a qualified FCCA (UK) with more than 20 years of China experience.  Before starting his business in China, William served for 9 years as the Head of China Business Department for a Big-8 Hong Kong CPA firm.  For the last 18 years, he has travelled extensively all over China carrying out assignments involving wide range of services, including audits, IPO due diligence, internal audits, tax advisory, investment entry advisory, and corporate finance advisory.

Sonny Khoong commences his career in Internal Audit and now has 18 years of experience in accounting, administration, human resource, sales & marketing, business development and general management with regional exposure in Kuala Lumpur, Taipei, Hong Kong, Shanghai, and Beijing. Sonny has spent over 10 years in Greater China, specializing in new start-ups of foreign investment into China. He is a regular public-speaker and writer on China-related topics. He graduated from La Trobe University in Melbourne with a Bachelor of Commerce Degree in Finance and a CPA (Australia).
 


 

 

Ding Chan Zhen is a qualified auditor and a member with the Chinese Institute of Certified Public Accountants (CICPA). She has also passed the national CPV examination. Ms. Ding has over 40 years of working experience in financial and public accounting firms in various parts of China.


 

   
 





 

Justin Jiang graduated from Auckland University of Technology at New Zealand with a bachelor degree majored in accounting.  He has excellent working experiences at some world leading companies including Vodafone, Wal-mart, Hays and Kelly services at different locations.  Justin is an expect on finance management, HR consulting services and headhunting services.

 

 

 

 

 

   
Ong Peng Wee  enjoys helping business owners and senior executives grow their businesses by using his wide range of experience and skills in business strategic planning, business value creation, strategic market planning, corporate branding, and strategic corporate actions, such as mergers & acquisitions, divestments, and fundraising. Mr. Ong is also a founder and director of Roc, which has developed highly successful and unique systems for Profitable Growth Strategy and Business Value Enhancement.  Mr Ong is a Chartered Financial Analyst (CFA) and Chartered Public Accountant (CPA). He also graduated top of his class in Operations Research and Industrial Engineering (Honors) while he was studying in the United States at Cornell University.
 

 

 


Debbie Ch'ng is a qualified Chartered Secretary (ACIS) and ACCA finalist with 13 years of working experience in accounting, administration, and corporate services in trading and manufacturing industries. Additionally, she has 4 years of hands-on experience in a professional CPA firm in Malaysia and has been working in WSP Shanghai and Beijing Offices, leading the Accounting & China Incorporation Departments for 2 years before becoming partner-in-charge of WSP Malaysia.

 
 
 

 

 

Professional Qualified CICPA members


 

 

 

 

 Gong Zhi Hua (CICPA)

 Fan Guo Hua (CICPA)

   


 

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